This is serious! If you want to crush it with your website, then you need to learn the 47 Changes You Should Make To Your Pawn Shop Website Today!
If you’re not an expert at website conversions then you’re probably leaving a lot of money on the table.
There’s a secret sauce that we use to dominate the web which you need to use when maximizing website conversions. Gone are the days where people land on your website and make a purchase.
You have countless variables that are in play today.
Website visitors make a decision to purchase or contact your pawn shop within 3 seconds of landing on your website. So the impression you give a visitor when they first land is very important to maximize trust and increase website conversions.
To help you, I put together a simple website conversion checklist that you can send over to your website developer to make some changes immediately.
Some of the changes are self explanatory, but others are the AH-HA moments that make a huge difference.
Our Ultimate Website Conversion Checklist is broken down into 5 main categories below with a summary of the 47 changes. To access the full 47 changes you need to make to your Pawn Shop website just click the download button below.DOWNLOAD THE 47 POINT PAWN SHOP CHECKLIST
1. PLAN THE CUSTOMER JOURNEY
You want to make sure when people land on your website that it’s easily navigated and you want to keep the click count to three clicks or less.
2.GET THE RIGHT STYLE
You want to make sure your site is clean and aesthetically appealing. Have you asked people you trust for feedback? Are the colors harmonious and logically related. TIP: Studies show that more colors are better than just 1-2 colors when it comes to websites and conversions.
Does your Pawn Shop website look like this?
3.BUILD YOUR CREDIBILITY AND TRUST
Hey, there’s no denying it. Pawn Shops don’t have the best reputation in the world. However, with the insurgence of reality stars and the adoption in the market, Pawn Shops are slowly changing the stigma. You should always add great results-testimonials either in text or video to build trust. Add Award logos, association member logos and or other factors to help build trust and credibility.DOWNLOAD THE 47 POINT PAWN SHOP CHECKLIST
4.CAPTURE LEADS AND SALES
95% of your website visitors will not buy the first time they land on your site. So, with that in mind, you need to implement a strategy where you collect names and email addresses of your visitors. An easy, simple way is to add an Opt-in lead magnet functionality (where people download or register automatically and you don’t have to do anything). This will allow you to build a email marketing list and contact your potential customers at a later date. You now own this audience. 🙂
5.BOOST YOUR RANKINGS
In order to get a higher ranking on Google, you should follow some best practices when it comes to optimizing your website. Some things included having your keyword rich content above the fold. Also, 1 – 2 keywords or key-phrases allocated to each page. Make sure you have a unique title tag and meta description with your KW uploaded for each page. If you’re not sure about your titles then there’s an easy way to find out. Simple go to your website and click CTRL-U, and then click CTRL-F and type in the word Title. From that point you should be able to see in the code of your website and make sure that your titles are different on every page. You can do the same thing with your page’s description.
There you have it! A brief summary of what you need to do to maximize your leads, sales and conversions on your pawn shop website. To download the full 47 point checklist click the download button below.DOWNLOAD THE 47 POINT PAWN SHOP CHECKLIST